Trade Mark Triumph: How Unique Names Improve Your Brand Recognition
Discover the power of unique business names for brand success. Learn how a distinctive name boosts confidence, visibility & resonates with your audience.
Read MoreSeptember 27, 2016
Just a quick reminder - when you do a google search and grab a gorgeous image to illustrate a post - on your website, blog, Facebook page or in a Facebook group or forum - somebody created that image, took that photo, made that visual!
It is really important that you take the time to trace the image back to its source. This can be as simple as visiting the actual page the image is on, typing in a url or googling the brand name that is watermarked on the image, or it might require a little more detective work... a google image search, for example.
This is important for a number of reasons -
If you are in a hurry next time you are searching for that perfect illustration - try going straight to a royalty free, copyright free source of images such as Pixabay, Unsplash or the images that are licensed for commercial use in the Pro version of Canva. That's where all the photographic images I use in my memes come from...
Or have an incredible designer create something unique just for you (but make sure they clarify in writing who owns the copyright - an email will do).
But always - ALWAYS - if you really must use something you found randomly on the internet, follow the rabbit trail and trace the gorgeous creation back to its source - and then ask for permission before using it in a commercial context.
If you have more questions about what images you can or can't use safely, book in for an IP Strategy Session. In an hour, I can give you insights into Australian (and US or UK) copyright law and we can work out a safe way for you to use the material that you need, without putting yourself at risk of a copyright infringement claim.
Discover the power of unique business names for brand success. Learn how a distinctive name boosts confidence, visibility & resonates with your audience.
Read MoreDiscover the importance of auditing your intellectual property to protect your brand, avoid legal disputes, and increase opportunities. Learn how to enhance the reputation and value of your business through a consistent appearance and voice.
Read MoreDiscover why it’s essential to conduct regular searches and take action to preserve your ownership of trade marks. Learn more about protecting the integrity of your brand identity on our blog.
Read MoreLearn what steps you can take if your copyright is infringed. This blog post explores everything from identifying which intellectual property assets are protected by copyright to deciding what action to take.
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